There are certain elements that all successful selling campaigns utilize.
Great copywriters and marketers implement these elements without fail.
You can find bits and pieces of these successful tactics in various places, but…I wanted to put together a comprehensive list you can use as a quick reference for your next successful marketing campaign or product launch.
Learn and implement these effectively and you’ll pulverize your competition. 👊
| Selling Step | Example / Explanation |
|---|---|
| Call-Out | “Attention…” |
| Grabber/Headline | This is your shocking attention grabber. “Liars! Liars! Liars! They’re all lying to you!” |
| Sub-Headline | Supports headline, gives it believability. |
| Identify the Audience | Assure Them That They’ve come to the right place; identify who they are; questions that they have; things that people say “Yeah!” to. |
| Reveal Solution | |
|---|---|
| Pain | What you went through to develop a solution, hard for them to do it. |
| Easy | How easy it is to use. |
| Speed | How fast they can achieve results. |
| Future-Casting | What will life be like in the future with it? |
| Why You | Show expertise; use an outside expert. |
| Benefits | Bullets — “so” rule (use the word) . IE “So you can…” |
| Proof | Doesn’t just work for you, but for regular people; borrow third party credibility (Harvard, etc.) |
| Offer | Greatly-detailed; ALL that the buyer gets |
| Add Up The Value | |
|---|---|
| Bonuses | Can hurt conversion if already expected; unrelated helps; |
| Price | Less than perceived value; “But you’re not going to pay anything near 10K, not 5K, not _____…” |
| Justify the Price | Compare if they didn’t buy, compare the time, make it ridiculous: “same amount you’d spend on ____“ |
| Scarcity | Needs to be genuine. |
| Risk Aversion | They’re worried about feeling gypped; longer guarantee → less returns. |
| Call To Action | Ask for the sale; use commanding language. |
| Warning | What will happen if they don’t buy right now? |
| Reminder | Recap the whole thing. |
| FAQ’s | After the fact; slanted as a way to overcome objections. |
Notes:
- People look for a reason NOT to buy (inconsistency, overstatement)
- Proof trumps all
- New always wins
I hope this helps to spark some ideas for you in your marketing and helps you increase your conversions.
– Mark